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SPRING AT COACHELLA: THE BAD BUNNY ADIDAS CAMPUS EXPERIENCE

July 10, 2023

To celebrate the debut of the adidas x Bad Bunny Campus Wild Moss, Bad Bunny and adidas turned Coachella this year's desert into spring.

A beautiful floor-to-ceiling floral installation, made of 50,000 flowers of 60 different species, 70-year-old Japanese Bonsai trees, imported Spanish moss, and other materials, brought the immersive pop-up experience to life.

Some of the people who visited the location to show their support for Bad Bunny and adidas Originals included Damian Lillard, Jalen Green, Nia Dennis, Chente Ydrach, Shareef Grady, Xochitl Gomez, and Kate Ahn. Fans of Bad Bunny, meantime, came to the activation for a chance to get their hands on a pair of his most recent adidas Campus collaboration shoes to show off their own distinctive festival style.

The adidas Campus was a mainstay of basketball in the 1980s and has seen various iterations. The Campus' straightforward design was initially used as a hardwood performance model but was eventually embraced by skateboarders and hip-hop lovers. The "Collegiate Burgundy" and "Collegiate Navy" colorways of the Campus quickly gained popularity among collectors and vintage clothing enthusiasts in Japan.

Now that he has created his own distinct interpretation of the Campus, Bad Bunny is adding his distinctive mark to the time-honored low-top.

Stay tuned to adidas CONFIRMED for all the most recent news from Bad Bunny and adidas Originals if you weren't able to attend this year's unique experience.

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